For anyone running a business, we are always looking for ways to cut costs and increase revenue. One way to do that is by lowering your cost per lead. If you are in any service industry or business then I am sure you are wanting to get more leads, without spending more money. One really easy way to quickly lower your cost per lead is by limiting the amount of information you require on your landing page. If your landing page currently asks for all sorts of information, such as their name, address, email, phone number, title, company, etc. it can detour people from filling it out and completing your form simply because it takes too long. Minimize the amount of information that you ask for to only what you have to have. More than likely, this is their email address and first name. By doing this, your conversion rates will go up which means that your cost per lead will go down. Certainly a positive for your business, and your bottom line! 🔽⠀ Click on the link in our profile to set up a FREE chat with our team and learn how we can help your business get more traffic, leads, and sales with digital marketing. . . . . . . . #savvybusinessowner#creativebusiness#creativebiz#instagramtips#theinstagramplan#theinstagramlab#insta180#instagramadvantage#thegramgang#instagrammarketing#businesswithheart#facebookmarketing#socialmediaexpert#socialmediamanager#socialmediatip
Four years ago, just after New Year’s eve, I found myself driving above the clouds on the beautiful island of La Palma, experiencing a tremendous feeling of space open up inside of me. Up there, above the clouds, my Inner Voice spoke to me: “This is what you need! SPACE!!” An exhausting year had come to an end. I had ended a long relationship and moved houses for 3 times within 5 months, all while being in the middle of a theater tour, and having a busy vocal coaching schedule. Halfway through that year, I was hired to write and film for a big project, in the middle of which I came down with a major laryngitis, sinusitis and ear infection and completely lost my voice. I was feeling overwhelmed and anxious. I had a #burnout, but didn’t actually “know it” yet. Everyone around me seemed busy, overworked and overwhelmed. So I just continued in the same tracks, for another year..! I didn’t really know “if my burnout was serious enough”, or if it even was “real”. (How real did it still have to get?!) I didn’t dare to take a time-out with my career unfolding, and felt deeply committed to my work. I bought into my own fears about things like income, and told myself that I had to start working even harder now that I was a single artist. . . I didn’t realise it back then that I was looking for a permission slip. But here’s the thing: you don’t need permission! You don’t need permission to say: “I need a real lunch break. Or “Can we work out another way to do student reports, because this is draining me and robbing my time and energy from what I’m good at doing, which is why you hired me”. Or “I can do this part of the job but not that part”. You don’t need permission to say: “I feel overwhelmed, exhausted, numb and uninspired. I need a time-out.” You don’t need to wait until it gets REAL. You don’t need to measure it by someone else’s definition of what’s real. Because it IS already real. To YOU. . . How to deal
Let me introduce you to some mighty fine cupcakes! My mom and I enjoyed these gems when we were in Chicago. They’re from @mollyscupcakes. 🧁 • There were so many kinds to choose from and I wish I would’ve had more than one. 🙈 The one on the left is the Ron Bennington. It’s a chocolate cake, peanut butter filing, ganache and butterfinger. I had the Creme Brûlée (on the right). It’s a vanilla cake, Creme Brûlée custard filling, brûléed top and glazed blueberries. I can only say FABULOUS things about this cupcake. I LOVE me some Creme Brûlée, and this tasted just like it. Super impressed. • What’s your favorite cupcake flavor?