If you're struggling with the marketing for your building company right now, spend some time explaining how building a new home with your company will actually save your prospect a lot of time. Think of 3-6 valid reasons as to how you are currently saving your existing clients time and then use the most applicable ones as part of your sales process when speaking to a new prospect. Maybe you build faster than your competitors... Maybe you experience less delays because you always pay your suppliers and subcontractors early... Or maybe you have an online communication portal that your clients can log into. All of these things will not change the contract price, but they will save your clients time therefore they are powerful selling triggers...
One of the biggest myths in our industry is that custom home builders who ‘don’t need to advertise’ are doing well. Truth is, those guys are not hitting the benchmark for gross or net margins because they don’t have enough demand for their services. You see, the builders that advertise understand the basics of business. That is, when demand exceeds supply, margins go up. Conversely, when supply exceeds demand, margins go down. And if supply and demand are equal, then nothing changes... No margin growth and no revenue growth. So don’t worry about those old school builders that tell you how great their business is because they don’t need to advertise, instead focus on growing your margins by increasing demand for your services. Very soon you’ll be dominating your local market and your competition will be too far behind to do anything about it.
Just a little sneak peek!! We’re starting to put together some ideas for our Calais Villa Show Home 🤩 Getting it all ready for our GRAND OPENING event happening later this month - Keep an eye out for more info coming soon!
Glennon residence // Noosa This incredible, high-quality home in Noosa was a brilliant, creative project for the NCM team. We love the timber feature that spans the entire length of the street frontage of this home! Let us know if you love it too! Building design by @reitsmaassociates